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Over 2,500,000 are watching Twitch right now

Twitch Audience

Twitch users don’t just watch content, they create it.

In 2022, more than 11 million people decided to stream for the first time on Twitch. 1

Our global reach is massive

Twitch Global Reach

1.3 Trillion

min. watched in 2022 1

31 Million

avg. daily visitors 1

7 Million

unique streamers go live every month.1

Twitch's global community of streamers broadcast live content in 35 languages.1​​​​​​

 

More than 70% of viewers are between the ages of 18 and 34.4

Open to advertising and community focused

Community Focus
  • Think advertising is important for supporting creators (342 index) 3
  • Tend to buy brands they have seen advertised (124 index) 2
  • Expect advertisers to support the communities they are a part of (185 index) 3
  • I buy products and services to access the community built around them (143 index) 2

Twitch Research Power Group

Twitch RPG icon

Your Voice.

Twitch RPG icon

Your Twitch.

Twitch RPG icon

Your Bits.

Twitch RPG Twitch RPG

Twitch RPG is our proprietary opt-in panel comprised of 60,000+ members of the Twitch community who provide insights about your brand in exchange for Bits, our digital currency.

We measure the fundamentals— familiarity, affinity, and intent to purchase, use, and recommend— and encourage brands to ask our community for even more feedback.

Twitch RPG Logo

Sales Insights Capabilities

Attribution

  • NCS
  • Ninth Decimal
  • Placed (powered by Foursquare)
  • Samba TV

Brand Lift

  • Dynata
  • Kantar Millward Brown
  • Twitch Research Power Group

Demographic Tracking

  • comScore vCE
  • Nielsen DAR
  • Nielsen TAR
  • Twitch First Party - Prism

Sentiment

  • Twitch First Party - Grapevine

Sponsorship Measurement

  • MVP Index
  • Nielsen Sports Brand Effect
  • Nielsen Sports Media Evaluation

Want to connect with our community?

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  1. Source: Twitch Internal Data. Global. January--December 2022
  2. Source: GWI. Global Data. Q3 2020 - Q2 2021. Adults 16+ and Twitch Users 16+ Indexed to Internet Users 16+
  3. Source: Twitch Advertising Attitudes Survey. Twitch Research Power Group (RPG) & Maru/Blue. Fielded March 3 to March 9 2021. US and Canada data, demographically representative of general market adults 18+ in North America. Among those who recall seeing a video ad or sponsored video in the last 3 months. Twitch viewers 18-34 vs. general market consumers 18-34. Twitch N = 737, general market N = 290.
  4. Source: GWI. Core. Global Data. Q1 - Q4 2022.

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