Over 2,500,000 are watching Twitch right now
Twitch users don’t just watch content, they create it.
More than half a million creators share their passions live each day. 1
Our global reach is massive
1 Trillion
min. watched in 2020 2
30 Million
avg. daily visitors 2
7 Million+
unique streamers go live every month 2
Our users tune in from over 230 countries. 1
Nearly half of all Twitch users are between the ages 18 to 34, and 21% are ages 13 to 17. 3
Open to advertising and community focused
- Seek expert opinions before buying expensive products (118 index) 4
- I tell my friends and family about new products (117 index) 4
- Tend to buy brands they have seen advertised (123 index) 4
- I buy products and services to access the community built around them (153 index) 4
Twitch Research Power Group
Your Voice.
Your Twitch.
Your Bits.
Twitch RPG is our proprietary opt-in panel comprised of 60,000+ members of the Twitch community who provide insights about your brand in exchange for Bits, our digital currency.
We measure the fundamentals— familiarity, affinity, and intent to purchase, use, and recommend— and encourage brands to ask our community for even more feedback.
Sales Insights Capabilities
Attribution
- NCS
- Ninth Decimal
- Placed (powered by Foursquare)
- Samba TV
Brand Lift
- Dynata
- Kantar Millward Brown
- Twitch Research Power Group
Demographic Tracking
- comScore vCE
- Nielsen DAR
- Nielsen TAR
Sentiment
- Spiketrap
- TalkWalker
Sponsorship Measurement
- MVP Index
- Nielsen Sports Brand Effect
- Nielsen Sports Media Evaluation
Want to connect with our community?
- Source: Twitch Internal Data. Global. January--December 2020
- Source: Twitch Internal Data. Global. January--December 2020
- Source: comScore Media Metrix. US Data. October 2020
- Source: GWI. Global Data. 2Q20. Adults 16+ and Twitch Users 16+ Indexed to Internet Users 16+