Over 2,500,000 are watching Twitch right now
Twitch users don’t just watch content, they create it.
In 2021, more than 15 million people decided to stream for the first time on Twitch. 1
Our global reach is massive
1.3 Trillion
min. watched in 2021 1
31 Million
avg. daily visitors 1
8 Million
unique streamers go live every month.1
Twitch's global community of creators stream live content in 35 languages.1
Twitch's global community of creators stream live content in 35 languages.1
Nearly 75% of Twitch viewers are between the ages of 16 and 34.1
Nearly 75% of Twitch viewers are between the ages of 16 and 34.1
Open to advertising and community focused
- Think advertising is important for supporting creators of free content (342 index) 3
- Tend to buy brands they have seen advertised (124 index) 2
- Expect advertisers to support the communities they are a part of (185 index) 3
- I buy products and services to access the community built around them (143 index) 2
Twitch Research Power Group
Your Voice.
Your Twitch.
Your Bits.
Twitch RPG is our proprietary opt-in panel comprised of 60,000+ members of the Twitch community who provide insights about your brand in exchange for Bits, our digital currency.
We measure the fundamentals— familiarity, affinity, and intent to purchase, use, and recommend— and encourage brands to ask our community for even more feedback.
Sales Insights Capabilities
Attribution
- NCS
- Ninth Decimal
- Placed (powered by Foursquare)
- Samba TV
Brand Lift
- Dynata
- Kantar Millward Brown
- Twitch Research Power Group
Demographic Tracking
- comScore vCE
- Nielsen DAR
- Nielsen TAR
Sentiment
- Spiketrap
- TalkWalker
Sponsorship Measurement
- MVP Index
- Nielsen Sports Brand Effect
- Nielsen Sports Media Evaluation
Want to connect with our community?
- Source: Twitch Internal Data. Global. January--December 2021
- Source: GWI. Global Data. Q3 2020 - Q2 2021. Adults 16+ and Twitch Users 16+ Indexed to Internet Users 16+
- Source: Twitch Advertising Attitudes Survey. Twitch Research Power Group (RPG) & Maru/Blue. Fielded March 3 to March 9 2021. US and Canada data, demographically representative of general market adults 18+ in North America. Among those who recall seeing a video ad or sponsored video in the last 3 months. Twitch viewers 18-34 vs. general market consumers 18-34. Twitch N = 737, general market N = 290.