Stream Display Ad

Twitch offers multiple Stream Display Ad formats to help advertisers increase brand awareness among the hard to reach Twitch audience.

Stream Display Ad



The Mirror-C ad unit renders between the live stream and chat, providing advertisers with a high impact advertising solution to help increase brand awareness. 


The skyscraper unit renders between the live stream and chat, creating a highly visible ad placement for this IAB standard ad creative size.


The lower-third unit renders directly below the live stream while remaining in-view and accepts the IAB standard 728x90 ad creative size. 

All SDA placements are site served and can support animation as a .gif but are not expandable and do not support video files. 

  • Dimensions: 300x1050 (Mirror-C), 160x600 (Skyscraper) 728x90 (Lower-third)

  • Max file size: 100kb

  • File format: GIF, JPG, or PNG

  • Animation length: Max 15 seconds or 3 loops; whichever is shorter. All animations, including loops, must stop at 15 seconds. Animation must be site served.


General Guidelines

  • Minimum font size: Copy 12pt Arial, Claims and disclaimers 9pt.
  • Claims/disclaimer: No more than 20% of the total height of the ad.
  • Borders: Optional, needed if the contrast between ad elements (background or elements at the edge) is below 3:1 when compared with white (#FFFFFF) and/or dark (#0E0E10).
  • Mirror-C Creative Guidelines: The Mirror-C requires a 300x1050 ad asset. Inquire for creative guidelines and best practices for creating the Mirror-C ad units.


Third-party tracking

  • Site served with 3P 1x1 Tracking Tags Accepted


Supported 3P vendors

Measurement capabilities include, but are not limited to, the following. Please reach out to your Twitch Ads representative for more information.

  • DCM
  • Sizmek
  • Flashtalking


Lead Times

Twitch Advertising standard lead times (SLAs) account for the number of business days it will take to launch a campaign and to provide screenshots. The below SLAs assume that the provided IO is fully signed, creatives are approved and ready to be implemented into our systems. 

  • Launch and set the campaign live: 3 business days
  • Screenshots of live campaign: 3 business days


Twitch adheres to the Better Ads Standards.

  • Twitch does not allow the use of any unapproved 3rd party ad technologies. Twitch requires all ads and 3rd party vendors to be SSL-compliant. All components of video and display ads including creative and tracking must be provided as and able to serve via SSL (HTTPS).

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