Homepage Takeover

The Twitch homepage takeover option gives you our viewer’s full attention in two states: logged out and logged in. Logged out homepage allows newcomers and those without an account more info on what Twitch is; and logged in homepage serves as the nerve center for our Twitch users with all their tools, feed, and tailored content.

Both versions of the homepage takeover feature a different set of ad units. Logged out contains: HPTO background skin, 970-wide billboard, sizzle strip, and 300 x 250 unit. Logged in version contains: a top leaderboard, 970 x 250 billboard, and a 970 x 66 bottom leaderboard. A homepage takeover on Twitch is comprised of a total of 7 of these units.

Locations

  • Twitch Home (logged out)
  • Twitch Home (logged in)
Homepage Takeover

HPTO Logged Out State

View for new visitors or users who have not signed into Twitch.

 

1. Background Skin

Dimensions: 1600 x 1200 (PSD template)
Max File Size: 200K
Format: JPG along with layered template PSD
Third Party: No
Third Party Tags: 1 x 1 impression trackers, click trackers


 

2. 970 x 250 Billboard

Dimensions: 970 x 250
Max File Size: 100K
Max Animation: 15 seconds, 3 loops
Format: JPG/GIF, HTML5 (Third Party Served Only)
Expandable: 970 x 418 Pushdown ONLY, Third Party Served
Video: Streaming Preferred, Progressive on user initiation ONLY
Sound: User Initiated
Third Party Tracking: Impression, Click using iframe, Javascript, or Standard tags. No DMP or blocking tags. Daisy-chained or wrapped tags not preferred.
Z-Index Limit: 999


 

3. Sizzle Strip

Dimensions: 980 x 250
Max File Size: 100K
Format: JPG/GIF, HTML5 (Third Party Served Only)
Third Party Tracking: Impression, Click using iframe, Javascript, or Standard tags. No DMP or blocking tags. Daisy-chained or wrapped tags not preferred.


 

4. 300 x 250 Medium Rectangle

Dimensions: 300 x 250
Max File Size: 100K
Max Animation: 15 seconds, 3 loops
Format: JPG/GIF, HTML5 (Third Party Served Only)
Video: Streaming Preferred, Progressive on user initiation ONLY
Sound: User Initiated
Third Party Tracking: Impression, Click using iframe, Javascript, or Standard tags. No DMP or blocking tags. Daisy-chained or wrapped tags not preferred.

HPTO Logged In State

View for Twitch users who have signed in. No expandable units.

5. Top Leaderboard

Dimensions: 970 x 66 or 728 x 90
Max File Size: 100K
Max Animation: 15 seconds, 3 loops
Format: JPG/GIF, HTML5 (Third Party Served Only)
Video: Streaming Preferred, Progressive on user initiation ONLY
Third Party Tracking: Impression, Click using iframe, Javascript, or Standard tags. No DMP or blocking tags. Daisy-chained or wrapped tags not preferred.
Z-Index Limit: 999

6. 970 x 250 Billboard

Dimensions: 970 x 250
Max File Size: 100K
Max Animation: 15 seconds, 3 loops
Format: JPG/GIF, HTML5 (Third Party Served Only)
Expandable: No
Video: Streaming Preferred, Progressive on user initiation ONLY
Sound: User Initiated
Third Party Tracking: Impression, Click using iframe, Javascript, or Standard tags. No DMP or blocking tags. Daisy-chained or wrapped tags not preferred.
Z-Index Limit: 999

 

7. Bottom Leaderboard

Dimensions: 970 x 66
Max File Size: 100K
Max Animation: 15 seconds, 3 loops
Format: JPG/GIF, HTML5 (Third Party Served Only)
Video: Streaming Preferred, Progressive on user initiation ONLY
Third Party Tracking: Impression, Click using iframe, Javascript, or Standard tags. No DMP or blocking tags. Daisy-chained or wrapped tags not preferred.
Z-Index Limit: 999

For HTML5
(Third Party Served Only)

Initial load: 150KB
Polite load: 2mb
HTML5 accepted in 3rd party tags only

 

Twitch requires all ads and 3rd party vendors to be SSL-Compliant. All components of video and display ads including creative and tracking must be able to serve via SSL (https).