The Headliner Unit is comprised of three components:

• Left graphic: designated area for branding
• Right graphic: designated area for branding
• Selected hex color code as main background color: mandatory gradient color fade that is required to be built into the left and right graphics.

The fade color will be the selected hex color to ensure seamless unity as it grows and scales to varied browser widths, as well as varied screen display resolutions.

Left unit

• Dimensions: 450x350
• Max file size: 150kb
• Animation: none
• Format: JPG/PNG along with layered template PSD

Right unit

• Dimensions: 450x350
• Max file size: 150kb
• Animation: none
• Format: JPG/PNG along with layered template PSD

Hex color code

This will be the central background color. It can be included in a file name, or sampled from units/designed template.

General Guidelines

• Minimum font size: Copy 12pt Arial, Claims and disclaimers 9pt.
• Claims/disclaimer: No more than 20% of the total height of the ad.
• Borders: Not encouraged, if used, make sure they match the same HEX Color as the gradient
• Safe zones: All elements need to placed within a 150px safe zone to avoid overlapping with the UI.

Third-party tracking

• Only 1 impression 1x1 and click tracker site-served to track both units is allowed.
• No DMP or 3rd party Javascript tracking.

Lead Times

Twitch Advertising standard lead times (SLAs) account for the number of business days it will take to launch a campaign and to provide screenshots. The below SLAs assume that the provided IO is fully signed, creatives are approved and ready to be implemented into our systems.

• Launch and set the campaign live: 3 business days
• Screenshots of live campaign: 3 business days

Twitch adheres to the Better Ads Standards.