First Impression Takeover

With the First Impression Takeover, viewers will see your ad as soon as they enter Twitch.

    First Impression Takeover


    Ad server hosted video


    Video file duration: 

    • Up to :30s, unskippable.


    Min resolution: 1920x1080 


    Min bitrate: 2000 kbps


    Peak audio: -9dB


    Video file format: H.264 (MP4)


    Frame-rateMin 24FPS / Max 30FPS


    Supported 3rd party tracking events (1x1 pixel):

    • Impressions
    • Clicks
    • Quartiles
    • Completes



    Twitch adheres to the Better Ads Standards

    3P Serving (VAST)


    Required minimum video transcodes:

    • Width: 1920, Height: 1080, Type: video/mp4, Bitrate: 5,500 kbps
    • Width: 1280, Height: 720, Type: video/mp4, Bitrate: 3,100 kbps
    • Width: 854, Height: 480, Type: video/mp4, Bitrate: 1,200 kbps
    • Width: 640, Height: 360, Type: video/mp4, Bitrate: 550 kbps
    • Width: 284, Height: 160, Type: video/mp4, Bitrate: 180 kbps

    The following additional video transcodes are recommended to optimize playback across the full range of supported devices:

    • Width: 1024, Height: 576, Type: video/mp4, Bitrate: 1,750 kbps
    • Width: 888, Height: 500, Type: video/mp4, Bitrate: 1,316 kbps
    • Width: 720, Height: 406, Type: video/mp4, Bitrate: 866 kbps
    • Width: 480, Height: 270, Type: video/mp4, Bitrate: 384 kbps
    • Width: 320, Height: 180, Type: video/mp4, Bitrate: 200 kbps


    • Vast 3.0; VPAID is not supported
    • Required alphanumeric "id" attribute populated on the <Creative> element in VAST XML
    • Please note that a portion of the inventory (SureStream) is SSAI pre-fetch. Therefore, all tags should be supplied as such.

    Supported 3P vendors

    • DCM
    • Sizmek
    • Innovid
    • Flashtalking
    • Must NOT have geo, browser or any other targeting on the third party end. 
    • Third party redirecting or 4th party tags are not accepted.
    • Twitch does not allow the use of any unapproved 3rd party ad technologies. Twitch requires all ads and 3rd party vendors to be SSL-compliant. All components of video and display ads including creative and tracking must be provided as and able to serve via SSL (HTTPS).

    Experience it live, download the Twitch App

    Interested in First Impression Takeover?

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