Homepage Takeover

The Twitch homepage takeover option gives you our viewer’s full attention in two states: logged out and logged in. Logged out homepage allows newcomers and those without an account more info on what Twitch is; and logged in homepage serves as the nerve center for our Twitch users with all their tools, feed, and tailored content.

Both versions of the homepage takeover feature a different set of ad units. Logged out contains: HPTO background skin, 970 billboard, sizzle strip, and 300×250 unit. Logged in version contains: 728 billboard, 300×250 unit, and 300×600 unit. A homepage takeover on Twitch is comprised of a total of 7 of these units.

Locations

  • Twitch Home (logged in)
  • Twitch Home (logged out)

HPTO Logged Out State

View for new visitors or users who have not signed into Twitch.

1. Background Skin

Dimensions: 1600 x 1200 (PSD template)
Max File Size: 200K
Format: JPG along with layered template PSD
Clickable: Yes
Third Party: No
Third Party Tracking: Impression, Click

 


2. 970 x 250 Billboard

Dimensions: 970 x 250
Max Animation: 15 seconds
Format: JPG/GIF (<100k File Size), HTML5
Expandable: 970 x 418 Pushdown ONLY, Third Party Served
Video: Streaming Preferred, Progressive on user initiation ONLY
Third Party: Javascript
Third Party Tracking: Impression, Click
Z-Index Limit: 999

 


3. Sizzle Strip

Dimensions: 980 x 250
Format: JPG/GIF (<100k File Size), static, HTML5
Third Party: Javascript
Third Party Tracking: Impression, Click

 

 


4. 300 x 250 Medium Rectangle

Dimensions: 300 x 250
Max Animation: 15 seconds, 3 loops
Format: JPG/GIF (100k Max File Size), HTML5
Video: Streaming Preferred, Progressive on user initiation ONLY
Sound: User Initiated
Third Party: Javascript
Third Party Tracking: Impression, Click

HPTO Logged In State

View for Twitch users who have signed in. No expandable units.

5. Billboard

Dimensions: 970 x 66 or 728 x 90
Max Animation: 15 seconds
Format: JPG/GIF (<100k File Size), HTML5
Video: Streaming Preferred, Progressive on user initiation ONLY
Third Party: Javascript
Third Party Tracking: Impression, Click
Z-Index Limit: 999

 


6. 300 x 250 Medium Rectangle

Dimensions: 300 x 250
Max Animation: 15 seconds, 3 loops
Format: JPG, GIF (<100k File Size), HTML5
Video: Streaming Preferred, Progressive on user initiation ONLY
Sound: User Initiated
Third Party: Javascript
Third Party Tracking: Impression, Click

 


7. 300 x 600 Unit

Dimensions: 300 x 600
Max Animation: 15 seconds
Format: JPG/GIF (<100k File Size), HTML5
Video: Streaming Preferred, Progressive on user initiation ONLY
Third Party: Javascript
Third Party Tracking: Impression, Click
Z-Index Limit: 999

 

 

 

For HTML5

Initial load: 150KB
Polite load: 2mb
HTML5 accepted in 3rd party tags only

Twitch requires all ads and 3rd party vendors to be SSL-Compliant. All components of video and display ads including creative and tracking must be able to serve via SSL (https).